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Looking Back: 1940s Bermuda Tourism Ads


“This is a dream beyond time, a dream in which this minute, this hour, this golden day, this magic night will endure forever,” declares a Bermuda tourism advertisement from the 1940′s. “This is Bermuda, where dreams are even better.”

The ads promote the beauty of Bermuda, describing the island as having “coral sands”, “flower lined lanes,” “powdery pink sands”, “old world streets” and “magic scented evening air.”

The ads — one of which notes that Bermuda is busy “reconverting from war,” presumably referring to WWII [1939 – 1945] — were produced by The Bermuda Trade Development Board, the appointed body that was the forerunner to Department of Tourism.