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Allure Showcases Bermuda’s Salt Spray Soap Co

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In celebration of Black History Month, American beauty magazine Allure has highlighted 16 of the best black-owned beauty brands, with Salt Spray Soap Co. – a made-in-Bermuda line by Genelle John – among the brands showcased.

Allure said, “Unfortunately, though so many of our wider cultural and stylistic proclivities come from the Black community worldwide, Black people are often not recognized in the same way for creating these trends, and often do not profit financially from them.

“This is why it’s so important to support Black businesses and the creatives who are actually setting these trends. In honor of Black History Month, we’re giving a shoutout to some of our favorite black-owned beauty brands to support this month and beyond.”

Screenshot from Allure’s website

As it pertains to the Bermuda business, the magazine’s website said, “Inside Genelle John’s store in St. George, Bermuda, she sells the scents of the island in the form of soaps, body butter, scrubs, and lip balms. John has been using natural ingredients in her hair and on her body her entire adult life.

“When she returned to the island after university, she decided Salt Spray Soap Co. was her way of contributing to the community. All the products are made with moisturizing and antioxidant-rich ingredients. Her salt scrub is pretty unique; it’s an emulsified blend, so when water hits the body, the scrub turns into a lotion-like texture.

“Star product: The brand’s Body Butter which comes in seven scents and is popular for soothing skin after a day in the sun.”

For more information on the Salt Spray brand, please visit their website.

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